Data Hygiene · 24/7

Your CRM, quietly perfected in the background.

Stale records cleaned. Duplicates merged. Missing fields enriched. Then AI looks at the patterns and tells you the bottleneck — the field nobody fills, the stage where deals stall, the contact type that never converts.

keflo · hygiene daemon running
Duplicates merged 1,284
Missing fields enriched 8,402
Stale records flagged 372
AI Bottleneck Found
Stage 3 (Proposal) is where 62% of deals stall >30 days. Common pattern: "Decision Criteria" field empty.
24/7
Always running
93%
Field-completeness, avg.
0
Manual cleanup hours
~12 wks
RevOps time reclaimed/yr
Bottleneck detection

AI doesn't just clean. It tells you why things are broken.

keflo doesn't stop at deduplication. It looks at how data actually flows through your funnel and identifies the bottleneck — the field nobody fills, the stage where deals stall, the contact type that never converts, the territory with the lowest data quality.

  • 01 Stage-by-stage drop-off analysis with root causes
  • 02 "Process debt" report: where missing data hurts deals
  • 03 Field-level adoption: who fills what, when, how completely
  • 04 Recommendations RevOps can actually act on
This week's bottleneck report
Stage 3 → Stage 4 drop-off 62% stall
Common pattern: "Decision Criteria" field empty. 8/10 stalled deals never identified one.
EMEA territory · field coverage 58%
vs. 91% in NA. Three reps account for 70% of empty fields.
Champion field · auto-fill enabled +34% adoption
keflo now pre-populates from calls. Reps just confirm.

A clean CRM, every minute of every day.

No cleanup project. No "data sprint." No spreadsheet of doom shared with the team.

Dedup, smart

Fuzzy matching across email, phone, name, domain. Manual review queue for edge cases — you approve, keflo merges.

Field enrichment

Title, seniority, firmographics, technographics. Email verification. Verified phone numbers. Updated weekly.

Stale-record detection

No activity 90+ days? Quarantined for review, not auto-deleted. Re-engagement plays auto-suggested.

Hierarchy fixing

Parent-child account chains repaired automatically. M&A events flagged. Subsidiary structures unified.

Adoption nudges

"Hey Marco — Acme is missing Champion. Was it Sara from yesterday's call?" Slack DMs, not Salesforce dashboards.

Audit trail

Every change keflo makes is logged with reasoning and source. Rollback any merge in one click.

Your CRM is about to clean itself.

15-minute demo. We install in your sandbox, run a hygiene report on your real data, you decide.

Book a demo